NOOR. Light in Arabic.

We started NOOR because yoga equipment in the Middle East either looked cheap, or cost too much. We wanted something in between — beautiful, honest, and built for daily life.

NOOR is a small studio based in Dubai. We source directly from makers in Nepal, India, and China — the same workshops that supply big brands — and cut out the middleman. What you get is the same product, at a price that makes sense, from a team that answers your WhatsApp within the hour.

What we believe

Quality over quantity. We stock nine products. Not ninety. Each one is something we use ourselves, every day.

Honest pricing. No fake "50% off" sales. The price you see is the price it costs to make, plus a fair margin.

Design you can live with. Your yoga mat shouldn't look like gym equipment. It should look like something you're happy to leave in the corner of your living room.

Why shop with us

Direct from makers, no middleman. We work directly with workshops in Nepal, India, and China. Same quality as premium brands, at half the price.

We use everything we sell. Nine products. Not ninety. Each one is tested by us for weeks before we list it.

Real WhatsApp support. Message us and you'll talk to a real person, within the hour. Not a chatbot, not a ticket system.

Tabby & Tamara accepted. Pay in 4 interest-free installments. No credit card needed.

30-day returns. If you don't love it, send it back. No questions, no restocking fees.

Where we ship

Saudi Arabia, United Arab Emirates, and the wider GCC. Free shipping on orders over $50. 30-day returns — no questions asked.

Questions? Talk to us on WhatsApp. We're real people, not a bot.