NOOR. Studio to street.

NOOR is a premium activewear brand built for people who move. We design pieces that work as hard as you do — from morning yoga to evening coffee runs. Same quality as the brands you love, without the markup.

We started NOOR because we got tired of choosing between two options: expensive activewear that costs more than your rent, or cheap stuff that falls apart after two washes. We wanted something in between — beautiful, functional, and honest about what it costs.

Who is behind NOOR?

NOOR was founded by Jason, an entrepreneur with 10+ years of experience in cross-border e-commerce. Before starting NOOR, he spent years working with the same factories that supply premium activewear brands — learning how they're made, what they cost, and where the markup comes from.

The name NOOR means "light" in Arabic. It represents our belief that activewear should feel light — not like you're wearing something heavy, but like it's just you, moving freely.

How do we choose products?

We personally test every product for 4+ weeks before listing it. This means wearing it to yoga, running in it, and checking if it survives real life.

We start with 10-15 candidates in each category. We eliminate anything that feels cheap, anything that shows through, and anything that loses its shape after a month. What's left — usually 1-2 products per category — is what we list.

We don't stock 90 products. We stock what we actually wear. Each one is something we use ourselves, every day.

What we believe

Quality over quantity. We only make what we love. Each piece is tested by us for weeks before we list it.

Honest pricing. No fake "50% off" sales. The price you see is the price it costs to make, plus a fair margin. We work directly with the same factories that supply premium brands — without the middleman markup.

Design you can live in. Your activewear shouldn't look like gym gear that only belongs in a studio. It should look like something you're happy to wear to brunch, to the office, or to pick up groceries. That's why all our pieces use clean, neutral tones that go with everything.

Why shop with us

Direct from makers, no middleman. We work directly with the same factories that supply premium activewear brands. Same quality, fair price.

We wear everything we sell. Each piece is tested by us for weeks before we list it.

Real support. Message us and you'll talk to a real person, within the hour. Not a chatbot, not a ticket system.

30-day returns. If you don't love it, send it back. No questions, no restocking fees.

Where we ship

We ship worldwide. Free shipping on orders over $50. 30-day returns — no questions asked.

Questions? Talk to us. We're real people, not a bot.